.New Delhi: Reliance Retail intends to prolong Superdry right into the athleisure segment which will put it in direct competition along with leading sports apparel brand names like Nike, Adidas as well as Asics.Last year, the English fashion label had actually printer inked a joint project contract along with Dependence Brands for the purchase of Superdry's copyright assets in India, Sri Lanka, as well as Bangladesh for u20a4 40 million (virtually 405 crore at that time). Superdry's venture into the athleisure portion in India will be actually a 1st for the firm around the globe, along with numerous establishments set to be opened throughout India. Originally, the business will definitely offer apparel, and also later on shoes after getting BIS license." The company has been servicing a retail layout for athleisure items, which has witnessed a surge in demand since the pandemic. It could take in French seller Decathlon likewise along with huge layout stores, while Superdry sporting activities will certainly be mid-size stores," stated a shopping mall driver knowledgeable about the development.Reliance Retail carried out certainly not reply to ET's queries.Sales of leading sports brand names have actually dashed before two years, driven through increasing recognition concerning exercise and also climbing demand for athleisure damage. Along with a populace of greater than 1.4 billion, India is just one of the fastest-growing and also biggest worldwide markets for activewear as well as shoes companies.Most global labels have actually been actually all around in the country for much more than two decades and also have increased through collaborations along with cricket and various other showing off tasks. The more recent entrants, having said that, have actually been positioning on their own as comfortable way of living and also normal athletic wear labels. India is actually finding boosting enthusiasm in sports such as kabaddi, soccer, volley ball, hockey and badminton.Superdry entered into the nation in 2012 in relationship with Reliance Brands, an endeavor of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships along with individual style brands in segments like deluxe, bridge-to-luxury and also high-premium and high-street lifestyle like Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands additionally got plaything store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
Participate in the area of 2M+ industry professionals.Subscribe to our newsletter to acquire most current insights & review.
Download ETRetail Application.Acquire Realtime updates.Save your favorite short articles.
Check to download and install Application.